WhatsApp Business 24-hour rule, explained for sales teams
Published on: 02/10/2026
When the WhatsApp 24-hour window starts, resets and closes, what to send after it, the 72-hour rule for ad leads and the October 2026 charging change.

When the WhatsApp 24-hour window starts, resets and closes, what to send after it, the 72-hour rule for ad leads and the October 2026 charging change.

A follow-up plan for click-to-WhatsApp ads: the first reply, Meta’s 72-hour free window, a three-day sequence, qualifying, owners and what to measure.